Delving into the “diet soda effect” of buying a fuel-efficient vehicle - The Aggie

Delving into the “diet soda effect” of buying a fuel-efficient vehicle The Aggie Known as the “diet soda effect,” this is analogous to buying a diet soda with a helping of fries. “If you think about putting households into a 10 percent more fuel-efficient vehicle today, if they don't change any of their behavior, that's going to ...