AdAge.com |
The Do-Gooder Bowl? Also: E-Trade Returns and Diet Coke Brings Its Makeover
AdAge.com Diet Coke is revealing its new look during the Super Bowl, E.J. Schultz reports. In its first Super Bowl ad since 1997, Coca-Cola is looking to "inject the struggling soda with a youthful, blunt-talking vibe and move move away from the glossy, feminine ... Diet Coke Unveils First Relaunch Ads, But Holds Back On SB Creative |