Want a diet plan? All this start-up needs is your money, blood and DNA - Los Angeles Times


Los Angeles Times

Want a diet plan? All this start-up needs is your money, blood and DNA
Los Angeles Times
“It took me two weeks to get the guts to do it,” Bettencourt said. By requiring new users to submit three blood samples and a DNA swab, Habit has a higher barrier to entry than most companies in the nutrition and diet business. Starting a program ...