Diet Vodka? Ketel One Concocts a Less Boozy Version - Wall Street Journal


Diet Vodka? Ketel One Concocts a Less Boozy Version
Wall Street Journal
The owner of Ketel One vodka thinks it has an answer to slumping U.S. sales: less alcohol. Diageo DEO -0.15% PLC, the world's largest liquor maker, said it is launching a botanical version of Ketel One with 30% alcohol by volume. The new drink doesn't ...

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