Washington Post |
The new Weight Watchers is all about 'wellness.' Critics say it's 'diet culture' in disguise.
Washington Post After more than a half-century, and countless, obsessive calculations on how many points you have to spend on your diet, Weight Watchers officially ceased to exist. On Monday, WW was born. Armed with a catchy tagline, “Wellness that Works,” the company ... Weight Watchers' Pivot to Wellness Is the Same Old Diet Culture With Fancy New Branding How 'diet' became a dirty word in the age of wellness Inside newly rebranded Weight Watchers' mobile app strategy |