The Economist |
Weight Watchers rebrands itself for an anti-diet era
The Economist That's because diets and calorie-counting are out, and wellness and health are in. After decades of deprivation and cabbage soup, the very word “diet” has become taboo. Millennials in particular aspire to being strong and lean more than skinny, says ... Dieting is out. That poses a problem for a company named Weight Watchers as it rebrands itself WW |