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Atkins Hires Rob Lowe to Promote its 'Lifestyle' (It's Not Just a Diet)
AdAge.com "I've been living Atkins for years," actor Rob Lowe says in new spots for Atkins Nutritionals, the brand's boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn't in need of a ... |