Slate Magazine |
Weight Watchers' Pivot to Wellness Is the Same Old Diet Culture With Fancy New Branding
Slate Magazine Yesterday, America and Oprah's most trusted diet system, Weight Watchers, announced that, along with changing its name to the verbally awkward WW, the brand was pivoting from weight loss to a new broader focus on overall health. It even introduced a ... The new Weight Watchers is all about 'wellness.' Critics say it's 'diet culture' in disguise. How 'diet' became a dirty word in the age of wellness Weight Watchers Becomes WW, Reinforcing Its Mission to Focus on Overall Health ... - Press Release | Weight Watchers |