Washington Post |
Weight Watchers slims down to WW. (No one likes a diet.)
Washington Post “Everyone is talking about wellness, and to a degree people don't want to use the word 'diet' because they think it's a more short-term, punitive kind of issue, and that's not what we are,” said Mindy Grossman, WW's president and chief executive." “It ... Weight Watchers renames itself to 'WW' as consumers want to be well, not to diet Not Just a Diet Company, Weight Watchers Is Changing Its Name Weight Watchers Is Changing Its Name. Here's Why It Can't Survive As A Diet-Only Brand. |